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Morgan Hammond IV

open-uri20240627-10572-yx9om0

CEO & Co-Owner

Romulus "Morgan" Hammond IV, also known as 'next in line' has worked at the store since he was old enough to pick up a case of Jack Daniels. Mind you, that was twelve years before he was allowed to legally drink it. Since 1986, Morgan has maintained a prominent role in the store learning the trade from his father Rommy and grandfather Buster. So, it’s with immense pride his namesake son, Bear V, has started working at the store to carry on this legacy. As our main buyer, Morgan employs responsible buying habits, fiscal discipline, and inventory management that is critical to our store’s success. Morgan has traveled to Spain, France, and frequently to Italy, expanding his wine knowledge and sourcing unique finds for our customers to enjoy. Morgan loves the big boy wines from Italy, Bordeaux, and Napa.